Elementor #506


Photo credit~Phillip Barrett Fine Art

About Star City Research-Usability Research In Roanoke, VA

Star City Research is formerly known as Martin Research, EST. 1970 in the Roanoke Valley. Martin Research became a trusted name in the market research industry during its 48-year tenure. Star City Research – usability research in Roanoke, VA will focus on the ever-changing market research trends and no topic is off-limits. We have transitioned from the old-fashioned ways of conducting research to digital and online research. Star City Research focuses on all regions of Virginia, including rural areas. Our home office is located in Roanoke, Virginia, where we have a facility for your focus groups or research needs. Star City Research will handle the complete setup and logistics of your research needs anywhere in Virginia. Urban to Rural Recruiting in All Regions of Virginia

Urban to Rural Recruiting in All Regions of Virginia

Northern VA Region

SW VA Region

Eastern VA Coastal Region

Central VA Region

Alexandria, VA

Roanoke, VA

VA Beach, VA

Richmond, VA

Why Us...

  • Complete Setup of your research including all logistics at facilities of your choice
  • Experienced quality hosts who will handle all of your research needs on-site or off-site
  • We recruit for any methodology online or in person, including focus groups, mock trials, music tests, intercepts, IDI's, dyads, triads, mini-groups, usability research, mystery shops, sensory testing, shop-a-longs, in-home studies
  • We Provide quality research by a dedicated team and seasoned recruiters with 15+ years experience who work diligently to fill your niche even with the strictest of criteria
  • We have used the same experienced AV companies in Virginia for 30+ years for our off-site research set-ups who specialize in focus groups and mock trials
  • The original Annual Impulse Survey of Focus Facilities ranked our company #1 for RECRUITING & FACILITIES in Richmond, VA Beach, & Alexandria from 2005-2015 (until the last year of their publications) and Star City Research is operating under the same trusted leadership
  • We have experience with televised focus groups on major TV networks, as well as national newspaper articles using results from our research
  • 30+ years of experience with great reviews ...check out our testimonials


Photo credit~Phillip Barrett Fine Art

Jean Hoffman
National Jury Litigation
Jean Hoffman
National Jury Project-Midwest

"Star City Research recruited a group for me recently. There were several terminates and a complex screener. We found out a few days before research that the streets in front of the facility (which we procured on our own) were closed from early morning till mid afternoon for a parade. Jennifer and her crew jumped right in, alerting the respondents of the street closure and suggesting they arrive a bit earlier to secure parking. We had almost a 100% show rate. She also provided us with the name of her AV guy, who did a great job and was great to work with. I highly recommend them, they are great people and easy to work with"

Brooks Anderson
Operations Manager
Eastcoast Research

"Jennifer and I have worked on many projects together in the past. They have incredible show rates, great respondents and a solid, professional team. They know what they are doing, and I trust them every time with a project. If Jennifer says they can accomplish the project – they will! You are in good hands"

Rachel Spencer
Access Research
Roanoke, VA

“I’ve had the pleasure of working with Jennifer and the Star City Research team on several projects and have always been impressed by the dedication they show to the work and their diligence in ensuring my clients’ needs are always met. I most appreciate their candidness and their ability to approach challenging or unusual recruitment projects creatively.”

"The guys at Star City Research were brilliant from start to finish. The project involved a challenging recruit within a relatively short time frame, with an obscure audience that was particularly hard to reach. They kept us informed throughout with updates and went above and beyond to provide additional information on respondents to ensure they were bang on spec! Jen, Sherry and Nancy were always on hand to help things run smoothly and the in-house facility Roanoke was perfectly suited for running groups in a creative, relaxed environment. Cheers, Sion"

Sion Payne
Associate Director
Davies McKerr
London UK

"We’ve worked with Jennifer for over 6 years. She and her team have been integral to our work throughout Virginia. We’ve conducted focus groups with her support all over the state with a variety of audiences – from voters, to low-income Medicaid beneficiaries, to uninsured adults. She and her team are excellent communicators and our participants have always been stellar"

Naomi Mulligan Kolb
Managing Director/Senior VP
Perry Undem Research
Frank DeMonte
Aeffect, Inc.

"Star City Research did a fantastic job recruiting a hard to reach, younger consumer target audience for us in a very short time frame! All of the Star City team members were highly responsive to our requests and were effective communicators. We received high show rates and Star City was quick to replace or reschedule respondents if they had a scheduling conflict. I especially enjoyed receiving "real-time" respondent profile grids to maintain high quality recruitment and to keep the project on schedule. I would highly recommend Star City Research team"

"Jennifer Powell was such a pleasure to work with, and I am so happy I found her when I needed a focus group recruit. She asked me many detailed questions to ensure she understood our recruiting needs which resulted in a perfect recruit. Not only this, but she has a great personality to go with her competence and professionalism. I could not recommend her enough and wish all qualitative managers were as friendly. Thanks for all of your hard work!"

Alison Lanier, Business Manager, Responsive Management

previous arrow
next arrow

Our Focus...

Focus Groups

We recruit respondents to participate in traditional conference-style focus groups to a more casual setting with living room style to bean bags for children. We have immeasurable experience in recruiting demographics from Adolescence to Millennials to GenX to Baby Boomers to Senior Citizens.

Mock Trials

Star City Research has extensive databases in all regions of Virginia with a team experienced in mock trails regarding a wide variety of cases. We understand the importance and deliver an excellent demographic mix for every mock trial. We have experience with mock trials lasting from a short 2-hour session to a 7-day session in a Federal Courthouse.

Digital Online Focus Groups & Music Test

Our team is experienced with online focus groups using QualBoard and other platforms, as well as the newest trend in Online Music Test. This method can be more friendly and easier to get folks together as well as save costs on facilities and AV demands.

Off-Site Survey Intercept Research

We have been intercepting the public for over 25 years to complete surveys in many different industries. Examples are restaurants, airports, medical facilities, grocery stores, college campuses, movie theaters, truck stops and convenience stores. Our interceptors are flexible and willing to bounce from town to town for up to a week to meet your needs.

IDIs and Small Groups

We have experience in recruiting smaller groups or individuals for any given topic. We are tactful and discreet in recruiting for topics that are of a delicate nature that delve into private situations or lifestyles.

Usability Research

Star City Research and our dedicated team have conducted hundreds of projects to help clients find out if the apps and sites they are building are user-friendly.

Topics of Expertise

CBD Products
Cyber Security
Food & Beverage
Outdoor Recreation
Package Design
Radio Listening
Specific Voter Demographics
Utilities & Energy

Mystery Shops

These are always fun to get behind the scenes for our clients regarding their products and services. We have experience with financial institutions, car dealerships, retail & convenience stores and many more.

Partner Facilities...

Grandin CoLab, SW VA Region, Roanoke, VA

KorFood Innovations, Central VA Region, Richmond, VA

MediaBarn Research, Northern VA Region, Arlington, VA

Bionetics Research, Eastern VA Region, Yorktown, VA

Just a Few Good Clients...

  • Aeffect, Inc.
  • Abbott Usability
  • Access
  • Alan Newman Research
  • Beall Research, Inc.
  • Big Bang Recruiting
  • Bonney & Company
  • Brand Planning, LLC
  • Celerion
  • Critical Mass Media
  • Davies McKerr
  • Eastcoast Research
  • Edge Research
  • Hamilton Beach Brands, Inc.
  • Kinzey & Day
  • Leflein Associates
  • MarketView Research Group
  • Media Barn, Inc.
  • National Jury Project
  • Nielsen
  • Perry Undem
  • Q-Insights
  • Roller Marketing Research
  • Saperstein Associates, Inc.
  • Strategic Solutions Research
  • Study Hall Research
  • The Institute for Perception
  • Unisearch Partners
  • ...and many more

Contact Us For Your Recruiting Needs in Virginia

Star City Research