About Us

Star City Research is formerly known as Martin Research, EST. 1970 in the Roanoke Valley and is a trusted name in the market research industry. We focus on the ever-changing market research trends and no topic is off-limits.

Star City Research focuses on all regions of Virginia, including rural areas, but we have branched out to Nationwide recruiting for all research needs. We deliver both traditional in-person focus groups as well as online research sessions. Contact us to learn more about our research testing and let our team help you understand the trends in your local market.

Urban to Rural Recruiting in All Regions of Virginia
And Nationwide Online or In-Person Research

Northern VA Region

SW VA Region

Eastern VA Coastal Region

Central VA Region

Alexandria, VA

Roanoke, VA

VA Beach, VA

Richmond, VA

Why Us...


Our Focus & Methodology

Focus Groups Facilitators in Roanoke, VA

Focus Group Facilitators

We recruit respondents to participate in traditional conference-style focus groups to a more casual setting with living room style to bean bags for children. We have immeasurable experience in recruiting demographics from Adolescence to Millennials to GenX to Baby Boomers to Senior Citizens.

Mock Trial Recruiting in Roanoke, VA

Mock Trial Recruiting

Star City Research has a team experienced in mock trails regarding a wide variety of cases. We understand the importance and deliver an excellent demographic mix for every mock trial. We have experience with mock trials lasting from a short 2-hour session to a 7-day session in a Federal Courthouse.

Digital Online Focus Groups & Music Test in Roanoke, VA

Digital Online Focus Groups & Music Test

Our team is experienced with online focus groups using QualBoard and other platforms, as well as the newest trend in Online Music Test. We are now familiar with Zoom and Microsoft Teams and will adapt to any platform necessary for your research. This method can be more friendly and easier to get folks together as well as save costs on facilities and AV demands.

Off-Site Survey Intercept Research in Roanoke, VA

Off-Site Survey Intercept Research

We have been intercepting the public for over 25 years to complete surveys in many different industries. Examples are restaurants, airports, medical facilities, grocery stores, college campuses, movie theaters, truck stops and convenience stores. Our interceptors are flexible and willing to bounce from town to town for up to a week to meet your needs.

IDI's, Small Groups & In-Home Studies

We have experience in recruiting smaller groups or individuals for any given topic. We are tactful and discreet in recruiting for topics that are of a delicate nature that delve into private situations or lifestyles.

Usability Research

Star City Research and our dedicated team have conducted hundreds of projects to help clients find out if the apps and sites they are building are user-friendly.

Topics of Expertise

Cyber Security
Food & Beverage
Package Design
Radio Listening
Specific Voter Demographics
Utilities & Energy

Recruitment for Mystery Shops in Roanoke, VA

Recruitment for Mystery Shops

These are always fun to get behind the scenes for our clients regarding their products and services. We have experience with financial institutions, car dealerships, retail & convenience stores and many more.

Focus Group Facilities

Northern Virginia

Eastern Virginia Beach

Central Virginia

Just a Few Good Clients...

Contact Us For Your Recruiting Needs

Our Participants

Star City Research is an independent marketing research firm established over 50 years ago in the Roanoke Valley. We appreciate all of our database participants and value your time and opinions. We do not promote or endorse any political candidate or political party, nor do we promote or sell any products or services. All studies are for research purposes only and your information is kept confidential.  It is important to keep your informtion up-to-date, so you are included in email blasts to sign up for upcoming studies.  Encourage your friends and family to sign up to partake in these opportunities!

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