Client Bid Request
About Us
Why Us
Testimonials
Partner Facilities
Our Clients
Our Participants
Participant Sign Up

About Us

Star City Research is formerly known as Martin Research, EST. 1970 in the Roanoke Valley and is a trusted name in the market research industry. We focus on the ever-changing market research trends and no topic is off-limits.

Star City Research focuses on all regions of Virginia, including rural areas, but we have branched out to Nationwide recruiting for all research needs. We deliver both traditional in-person focus groups as well as online research sessions. Contact us to learn more about our research testing and let our team help you understand the trends in your local market.

Urban to Rural Recruiting in All Regions of Virginia
And Nationwide Online or In-Person Research

Northern VA Region

SW VA Region

Eastern VA Coastal Region

Central VA Region

Alexandria, VA

Roanoke, VA

VA Beach, VA

Richmond, VA

Why Us...

  • Since 1970, our company has helped with the setup of research logistics facilities throughout the state. We have research teams, management teams and recruiters have been working remotely from home since 2016. Our experience has made us the top choice for research in Virginia.
  • Seasoned in a wide range of methodologies, including Mock Trials, Music Tests, Intercepts, IDI's, Dyads, Triads, Mini-Groups, Usability Research, Mystery Shops, Sensory Testing, Shop-a-Longs, and In-Home Studies.
  • Our team is experienced with Online Focus Groups using QualBoard and other platforms, Online Music Test, Zoom, Microsoft Teams and can adapt to any platform necessary for your research.
  • Product Pickup for in-home use and follow up research at a facility for research groups or analysis.
  • Quality hosts who will handle all of your research needs on-site or off-site
  • We Provide quality research by a dedicated team of seasoned recruiters with 15+ years of experience who work diligently to fill your niche even with the strictest of criteria
  • We have used the same AV companies in Virginia for 30+ years for our off-site research set-ups who specialize in focus groups and mock trials
  • The original Annual Impulse Survey of Focus Facilities ranked our company #1 for RECRUITING & FACILITIES in Richmond, VA Beach, & Alexandria from 2005-2015 (until the last year of their publications) and Star City Research is operating under the same trusted leadership
  • We have experience with televised focus groups on major TV networks, as well as national newspaper articles using results from our research
  • 30+ years of great reviews ...check out our recent testimonials

Testimonials...

Our Focus & Methodology

Focus Groups Facilitators in Roanoke, VA

Focus Group Facilitators

We recruit respondents to participate in traditional conference-style focus groups to a more casual setting with living room style to bean bags for children. We have immeasurable experience in recruiting demographics from Adolescence to Millennials to GenX to Baby Boomers to Senior Citizens.

Mock Trial Recruiting in Roanoke, VA

Mock Trial Recruiting

Star City Research has a team experienced in mock trails regarding a wide variety of cases. We understand the importance and deliver an excellent demographic mix for every mock trial. We have experience with mock trials lasting from a short 2-hour session to a 7-day session in a Federal Courthouse.

Digital Online Focus Groups & Music Test in Roanoke, VA

Digital Online Focus Groups & Music Test

Our team is experienced with online focus groups using QualBoard and other platforms, as well as the newest trend in Online Music Test. We are now familiar with Zoom and Microsoft Teams and will adapt to any platform necessary for your research. This method can be more friendly and easier to get folks together as well as save costs on facilities and AV demands.

Off-Site Survey Intercept Research in Roanoke, VA

Off-Site Survey Intercept Research

We have been intercepting the public for over 25 years to complete surveys in many different industries. Examples are restaurants, airports, medical facilities, grocery stores, college campuses, movie theaters, truck stops and convenience stores. Our interceptors are flexible and willing to bounce from town to town for up to a week to meet your needs.

IDI's, Small Groups & In-Home Studies

We have experience in recruiting smaller groups or individuals for any given topic. We are tactful and discreet in recruiting for topics that are of a delicate nature that delve into private situations or lifestyles.

Usability Research

Star City Research and our dedicated team have conducted hundreds of projects to help clients find out if the apps and sites they are building are user-friendly.

Topics of Expertise

CBD
Cyber Security
Education
Financial
Food & Beverage
Insurance
Medical
Military
NATIONWIDE RECRUITING Outdoor Recreation
Package Design
Pharmaceuticals
Politics
Radio Listening
Religion
Specific Voter Demographics
Tobacco
Transportation
Utilities & Energy

Recruitment for Mystery Shops in Roanoke, VA

Recruitment for Mystery Shops

These are always fun to get behind the scenes for our clients regarding their products and services. We have experience with financial institutions, car dealerships, retail & convenience stores and many more.

Focus Group Facilities

Northern Virginia

MB-NoVA5
MB-NoVA4
MB-NoVA3
MB-floorplan NoVA
MB-NoVA6

Eastern Virginia Beach

MB-VB1
MB-VB2
MB-VB3
MB-VB5
MB-VB-floorplan

Central Virginia

Alan Newman cafe
Alan Newman client-viewingarea-min
Alan Newman conferrence-room-min
Alan Newman livingroom-setup-min
Alan Newman reception-min

Just a Few Good Clients...

  • 9th Seat Reserch, UK
  • Aeffect, Inc.
  • Abbott Usability
  • Access
  • Alan Newman Research
  • Beall Research, Inc.
  • Big Bang Recruiting
  • Bonney & Company
  • Brand Planning, LLC
  • Celerion
  • Critical Mass Media
  • Davies McKerr
  • Eastcoast Research
  • Edge Research
  • Hamilton Beach Brands, Inc.
  • Leflein Associates
  • MarketView Research Group
  • Media Barn, Inc.
  • National Jury Project
  • Nielsen
  • Perry Undem
  • Q-Insights
  • Saperstein Associates, Inc.
  • Strategic Solutions Research
  • Study Hall Research
  • The Institute for Perception
  • Unisearch Partners
  • ...and many more

Contact Us For Your Recruiting Needs

Our Participants

Star City Research is an independent marketing research firm established over 50 years ago in the Roanoke Valley. We appreciate all of our database participants and value your time and opinions. We do not promote or endorse any political candidate or political party, nor do we promote or sell any products or services. All studies are for research purposes only and your information is kept confidential.  It is important to keep your informtion up-to-date, so you are included in email blasts to sign up for upcoming studies.  Encourage your friends and family to sign up to partake in these opportunities!

Click Here to Sign Up Participate in Research Studies
Facebook Linkedin
Star City Research, LLC BBB Business Review
Verified by MonsterInsights